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Twooting Episode #0072: Getting Buy-In From Your Boss with Shashi Bellamkonda

Thursday, September 24th 2009 @ 4:42 PM (not yet rated)    post viewed 3111 times

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Shashi Bellamkonda (@shashib), Head of Social Media Strategy at Network Solutions (@netsolcares) talks to Bo and Ryan about getting your company, especially your boss, to buy in to having a Twitter presence.

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Rey Carr
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ReyCarr said on Saturday, September 26th 2009 @ 1:01 PM:

I like the direction you've been moving in: including more interviews about Twitter users. I wonder if you've considered having a series of questions that you ask each guest in addition to the more individualized or customized questions based on the specific interview or responses from the person being interviewed.

For example is might have been useful to ask Shashi Bellamkonda what Network Solutions hoped to achieve by having a Twitter account. By sending out announcements, what result are they looking for. And what metrics are they using to determine whether they are meeting their goal. And what data do they have that indicates the goals are being achieved.

I think these questions would add a continuity to the interviews, generate "comparable data" over time, and help listeners formulate their own answers to these questions. In addition you could use the answers to pose questions to other you interview in later podcasts.

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